Articles

Data-Driven Marketing

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The path to data-driven customer loyalty is long but very rewarding

Loyalty, Data-Driven Marketing

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

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Email marketing in 2020 is not just sending emails

Loyalty, Data-Driven Marketing

I suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.

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Is there such a thing as a bad lead?

Business Data, Data-Driven Marketing

So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.

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Driving an exceptional customer experience; Technology and a 360 degree customer view

Data-Driven Marketing

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.