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Loyalty, Data-Driven Marketing

The path to data-driven customer loyalty is long but very rewarding

In a world where businesses need to compete for every consumer dollar in uncertain times, driving customer loyalty is critical. The lifeblood in your business is the marketing data that flows from many sources and has the power to drive revenue, increase loyalty and drive customer satisfaction.

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Email marketing in 2020 is not just sending emails

Loyalty, Data-Driven Marketing

I suspect we all felt that first rush of COVID-19 related emails in our inboxes.
Every company we had ever interacted with (and some we probably did not even remember), all raced to assure us that they were responding to the pandemic appropriately.

Data Visualisation – Are you making the most of your data?

Data Solutions, Business Data

Fast, effective decision making relies heavily on your ability to understand and analyse your data. With nearly three decades’ experience, DCA can expertly assist your organisation to develop a business intelligence solution designed to maximise your growth.

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Is there such a thing as a bad lead?

Business Data, Data-Driven Marketing

So much marketing effort goes into generating inbound leads for sales to follow up. Hours of content planning, events, digital marketing, events (did we mention events?), and invariably the business cards, names and leads are sent to sales to follow up.

Digital 3D city

Driving an exceptional customer experience; Technology and a 360 degree customer view

Data-Driven Marketing

It’s been some time now since I returned from Salesforce’s 17th Dreamforce conference. That time has given me the opportunity to reflect on my experiences there, and how they fit into the broader context of the work I do day-to-day in my role as Isuzu Australia’s Customer Care Manager.

Women using voice search

Consumers show businesses how to use voice search

Business Data, Data-Driven Marketing

We’ve all been there: hands deep in marinade and we remember that we have to make a dinner reservation for tomorrow night or else there will be trouble with a capital T. These days, Australian consumers are increasingly comfortable saying “OK Google”, or “Hey Alexa” or “Siri” in order to find the restaurant, make the call and avoid Trouble.

Futuristic AI

Three things you need to understand to make Augmented Intelligence work for your business

Business Data, Data-Driven Marketing

When we envision the future of human technology interaction, it promises automation, artificial intelligence that can independently process, reason and create in the same capacity as the human brain.

Purple light, technology

What will marketing automation really do for you?

Data Solutions, Business Data, Data-Driven Marketing

Every CMO faces the important and critical task of choosing the right marketing tools in an environment that includes digital marketing, big data, and the need for personalised and interactive conversations with customers.

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Marketing versus Sales. Who claims glory at the end of the quarter?

Business Data, Data-Driven Marketing

It’s an age-old discussion that businesses around Australia grapple with daily: when revenue figures are up, is it the marketing team who generates the leads or the sales team who converted the leads who should claim the return on investment?